Fear of reprisal is a real fear. I think the option of remaining anonymous with one's comments, whether new or entrenched, is the way to go until the reprisal aspect disappears.

I also like the idea of seeing who has reviewed what, for those who want to be acknowledged. Often folks request reviewers who will give a favorable rating or request that another be excluded because of competition (not that they are guaranteed to get their requests). Let the reader decide who is being partial in their comments based on this.

__________________
I am an American. That's the way most of us put it, just matter of factly. They are plain words, those four: you could write them on your thumbnail, or sweep them clear across this bright autumn sky. But remember too, that they are more than just words. They are a way of life. So whenever you speak them; speak them firmly, speak them proudly, speak them gratefully. I am an American. ...a tradition