But their definition of "peace" has never strayed away from the issue of "non-violence". All the categorical subdivisions within the article deal with non-violence, none deal with "public relations":

Organized Peace Movements
Statesmen
Humanitarians
Disarmerers
Human Rights

Not that it matters, we're just yapping 'cause we like to yap, and this is merely a nomination, not an award. However, if they're going to include non-peace oriented issues in the "Peace Prize" from now on, perhaps the thing ought to be renamed.