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Advertising Age magazine reports nternet use by the affluent ($100,000/year plus), is up 20% over 2010 to 30 hours a week. The chart in the link shows other use of social media is also up including Facebook up from 50% of internet users in 2010 to 57% in 2011. Media Use Is Not a Zero-Sum Game for the Affluent | Ad Age Stat - Advertising Age Maybe it is like the movie Tron, we have our lives, then we have our internet lives. I belong to a number of message boards, but USPO entertains me better than any other. It is the exhilaration that my computer could blow up at any moment!
Just thought it would be interesting to know how marketing execs are viewing what we do on the internet.